The Yoga of Royal Knowledge and Royal Secret

Krishna emphasizes the call to devotion: 'Kiṁ punar brāhmaṇāḥ puṇyā bhaktā rājarṣayas tathā'—how much more so (kim punar), the righteous (puṇyāḥ) Brahmins (brāhmaṇāḥ), devoted rulers (rājarṣayaḥ), and also (tathā) saintly seers who are devotees (bhaktāḥ). 'Anityam asukhaṁ lokam imaṁ prāpya bhajasva mām'—having attained (prāpya) this temporary (anityam), joyless (asukham) world (lokam imam), worship (bhajasva) Me (mām). This is the call to devotion: if even those of sinful birth can attain the supreme destination, how much more so the righteous, the Brahmins, the royal sages. This world is temporary and joyless—why remain here? Worship the Supreme. This is the urgency: this world is temporary and joyless—don't waste time, engage in devotion. This is the final call of Chapter 9: engage in devotion, regardless of who you are.