Bhagavad Gita Chapter 9, Verse 29

समोऽहं सर्वभूतेषु न मे द्वेष्योऽस्ति न प्रियः | ये भजन्ति तु मां भक्त्या मयि ते तेषु चाप्यहम् ||

samo 'haṁ sarva-bhūteṣu na me dveṣyo 'sti na priyaḥ ye bhajanti tu māṁ bhaktyā mayi te teṣu cāpy aham

I am equally disposed toward all living beings; to Me, none is hateful or dear. But those who worship Me with devotion are in Me, and I am also in them.

Krishna reveals His impartiality and the special relationship with devotees: 'Samo 'haṁ sarva-bhūteṣu na me dveṣyo 'sti na priyaḥ'—I am (aham) equally disposed (samaḥ) toward all beings (sarva-bhūteṣu); to Me (me), none (na) is hateful (dveṣyaḥ asti) or dear (na priyaḥ). 'Ye bhajanti tu māṁ bhaktyā mayi te teṣu cāpy aham'—but (tu) those who (ye) worship (bhajanti) Me (mām) with devotion (bhaktyā), they (te) are in Me (mayi te), and I (aham) am also (cāpy) in them (teṣu). This reveals the Supreme's nature: He is impartial toward all—no one is hateful or dear. But those who worship with devotion have a special relationship: they are in Him, and He is in them. This is the paradox: the Supreme is impartial, yet He has a special relationship with devotees. This is the beauty of devotion: it creates a special relationship with the Supreme. The Supreme is equal to all, but devotees are special because of their devotion.