Bhagavad Gita Chapter 7, Verse 25

नाहं प्रकाशः सर्वस्य योगमायासमावृतः | मूढोऽयं नाभिजानाति लोको मामजमव्ययम् ||

nāhaṁ prakāśaḥ sarvasya yogamāyā-samāvṛtaḥ mūḍho 'yaṁ nābhijānāti loko mām ajam avyayam

I am not manifest to everyone, being veiled by the divine illusion. This ignorant world does not recognize Me, the unborn and imperishable.

Krishna explains why most people don't recognize Him. 'Nāhaṁ prakāśaḥ sarvasya yogamāyā-samāvṛtaḥ'—I am not manifest to everyone, being veiled by the divine illusion (yogamaya). 'Mūḍho 'yaṁ nābhijānāti loko mām ajam avyayam'—this ignorant world does not recognize Me, the unborn and imperishable. This verse shows that Krishna is veiled by Maya—His divine illusion hides Him from those who aren't ready. Most people don't recognize Krishna because they're covered by Maya. This connects to verse 7.24's teaching about ignorance and verse 7.13-7.14's teaching about Maya, showing why recognition is rare.