Bhagavad Gita Chapter 2, Verse 37

हतो वा प्राप्स्यसि स्वर्गं जित्वा वा भोक्ष्यसे महीम् । तस्मादुत्तिष्ठ कौन्तेय युद्धाय कृतनिश्चयः ॥

hato vā prāpsyasi svargaṁ jitvā vā bhokṣyase mahīm | tasmād uttiṣṭha kaunteya yuddhāya kṛtaniścayaḥ ||

Slain, thou shalt win the bright Abodes of Heaven; Victorious, thou shalt reign a crowned King. Therefore, arise, O Son of Kunti! Brace thine arm for conflict!

Krishna dismantles Arjuna's paralysis with a win-win proposition: die in battle and attain heaven (svarga), or win and enjoy earthly kingdom. Either way, you gain honor. For a warrior fulfilling their dharma, there's nothing to lose—both paths lead to glory. The Sanskrit term kṛtaniścayaḥ (with firm resolve) is key: Krishna demands not just action, but wholehearted commitment. Wavering and inaction are the only true failures.