
Arjuna contrasts two kinds of people: THEY don't see (previous verse: 'na paśyanti', blinded by greed). WE see clearly ('prapaśyadbhiḥ'). The crucial word: 'doṣam'—the fault. We see the destruction family war will cause. 'Kathaṁ na jñeyam'—how should we not know? Rhetorical question: if you see clearly, you know. And knowing, 'nivartitum'—you must turn away. The teaching: clarity creates obligation. You can't use others' blindness to excuse your sight. Their greed-driven ignorance doesn't justify your participation when you understand the consequences. Seeing is knowing, and knowing demands action.
How this ancient wisdom applies to your daily life

The verse draws a line: THEY don't see ('na paśyanti'—previous verse), blinded by greed. WE see clearly ('prapaśyadbhiḥ'). And seeing, we know. The powerful teaching: you can't use others' blindness to excuse your sight. When management doesn't see environmental costs but you understand climate science—you can't say 'everyone's doing it.' When colleagues ignore predatory practices but you recognize the harm—you can't claim 'it's just business.' When the industry focuses on metrics but you understand psychological damage—you can't hide behind 'this is how it works.' Seeing is knowing. Knowing creates obligation. 'Kathaṁ na jñeyam'—how can we not know? You DO know. Their blindness doesn't excuse your participation.

What do you see clearly that others around you ignore? What fault ('doṣam') do you recognize that colleagues dismiss? You can't claim 'I didn't know' when you DO know. What will you do with your seeing?