Bhagavad Gita Chapter 1, Verse 12

तस्य सञ्जनयन्हर्षं कुरुवृद्धः पितामहः | सिंहनादं विनद्योच्चैः शङ्खं दध्मौ प्रतापवान् ||

tasya sañjanayan harṣaṁ kuru-vṛddhaḥ pitāmahaḥ siṁha-nādaṁ vinadyoccaiḥ śaṅkhaṁ dadhmau pratāpavān

Then, to bring cheer to Duryodhana, the valiant grandfather Bhishma, the eldest of the Kurus, roared like a lion and blew his conch very loudly.

Bhishma sees Duryodhana's anxiety and responds with compassion — blowing his conch loudly 'to bring cheer' (sañjanayan harṣam). It is thoughtful leadership — noticing someone's struggle and trying to lift them up. But here is the subtle teaching: external cheerleading cannot fix internal defeatism. Duryodhana has already decided in his mind that he is going to lose (verses 1–10 showed this clearly). Bhishma can roar like a lion, but if Duryodhana does not believe in himself, even the loudest encouragement will not change his mind. The lesson? You can have the best supporters, the most motivating environment — but if you yourself do not believe, all of it is just noise.